New Resources Unveiled to Aid in Adopting Account Based Marketing Strategy
Atlanta, GA – July 7, 2016 – Salesfusion, the leading marketing automation platform (MAP) provider for small and mid-sized business and their team of account based marketing (ABM) experts, today reveal new resources to assist businesses with their ABM approach. Resources include an educational video, eBook and webinar presented by SiriusDecisions.
The ABM video, part of Sugar Market’s Marketing Minutes video series, is a two-minute educational piece featuring CMO, Malinda Wilkinson. Wilkinson explains that while ABM is currently a major marketing buzzword, this strategy has been used for years. She provides basic tips on how marketers can get started with ABM by following a few simple steps.
According to Information Technology Services Marketing Association (ITSMA), 84% of B2B marketers say that ABM delivers a higher ROI than any other approach fueling marketers desire to take advantage of it. This statistic, along with several others is featured in Market with a Mission, Sugar Market’s newly published ABM eBook. This resource reviews the history behind account based marketing, the three stages to get started and several ABM success tips throughout.
Finally, on Wed., July 20, Sugar Market’s Insightful Marketer free webinar series will feature special guest, Bob Peterson, Senior Research Director, Account Based Marketing at SiriusDecisions. Peterson will define ABM and provide a framework for organizations to follow to develop and execute their ABM strategy. The webinar is open to the public and will be hosted from 1:00 – 2:00 p.m. ET. Visit the Insightful Marketer Webinar event page to register.
“Account-Based Marketing is not a tactic or a one-off initiative – it’s a discipline that results in tighter organizational alignment,” said Peterson. “I look forward to sharing insights regarding the different ABM models B2B marketers deploy as well as providing the framework that best-in-class ABM organizations follow.”
Although account based marketing has been around for more than a decade, today’s B2B marketers are looking for tools to get started. Sugar Market believes in ABM as a strategy rather than one specific tool and feels these new assets will give businesses the information they need to begin a successful ABM approach.
About Sugar Market
Sugar Market offers a complete and easy-to-use marketing automation solution that enables marketing teams to deliver effective programs. The company’s platform includes all the features marketers need to create, manage, and analyze marketing tactics and campaigns — including email & nurture marketing, lead scoring & management, website tracking & analytics, landing pages & forms, social media management, and marketing dashboards. To learn more about Sugar Market, visit www.Salesfusion.com.