ATLANTA December 16, 2015 – Salesfusion, the leading marketing automation provider to small and medium sized-businesses (SMB), recently announced Marketing Minutes, a thought leadership video series. This collection of videos will feature insights and expertise of subject matter experts who specialize in B2B marketing initiatives and helping SMBs benefit from tools and processes that were once deemed too complex or reserved for large enterprises.
The first two videos in the Marketing Minutes series are now available on the Salesfusion website. Parts one and two include the following topics:
- Introduction to Marketing Automation – Marketing Automation allows users to streamline the creation, management and analysis of campaigns and leads in one place. Automating and tracking previously manual processes for email, website interactions, events and other activities such as nurture campaigns, it prioritizes and efficiently manages leads as they move through the customer lifecycle. It helps marketers do more, in less time, with better results. This two-minute video provides an introduction to marketing automation and helps the viewer understand if their company could benefit from the technology.
- Nurture Marketing Overview – Nurture marketing is a popular term these days but can be difficult to grasp if you’ve never used marketing automation. Imagine creating a decision tree of actions from any prospects’ marketing activity such as opening an email, viewing a webpage or attending an event. Watch this two-minute video for a complete summary.
“As a company built by marketers, for marketers, we created this video series to help small marketing teams navigate the complex B2B marketing landscape,” said Salesfusion CMO Malinda Wilkinson. “While there is a plethora of best practice resources available and documented benefits for adopting marketing automation, companies with less than 100 million dollars in revenue have been slow to do so. This series breaks down topics with examples to help simplify the technology that is often misunderstood by those not familiar with it.”
Salesfusion will continue to release Marketing Minutes videos in this on-going series.
Salesfusion offers a complete and easy-to-use marketing automation solution that enables marketing teams to deliver effective programs. The company’s platform includes all the features marketers need to create, manage, and analyze marketing tactics and campaigns — including email & nurture marketing, lead scoring & management, website tracking & analytics, landing pages & forms, social media management, and marketing dashboards. Salesfusion is built to work the way a marketer thinks with intuitive workflows, native integrations to the world’s best CRMs, and tactic- and campaign-level reporting. Appropriate for companies new to marketing technology and those with advanced requirements, Salesfusion is affordably priced and scales to support their growing business. Salesfusion is committed to putting technology to work for marketers. For more information, please visit: www.salesfusion.com.