ATLANTA, GA (July 13, 2016) – Salesfusion has named Gavin Harris as its new Vice President of Sales. Harris’ sales background and proven track record of success in business development within the technology industry positions him well to lead Sugar Market’s growth strategy.
Harris joins Sugar Market with more than 15 years of technology experience, most recently serving as Senior Director of Sales at VMware AirWatch, a leading enterprise mobility management provider. In this role, Harris managed a large team of inside and hybrid sellers, eventually driving the team to $30M in annual revenue. He worked closely with the executive leadership team to help develop their GoToMarket strategy for the North American commercial markets, directly managed enterprise accounts, built an inside sales organization and helped evolve VMware AirWatch into a market leader for enterprise mobility management.
“I see tremendous growth opportunity in Sugar Market and am excited to help support their efforts. The marketing technology space is poised for a new phase of growth, built upon cloud technologies that can be easily deployed across multiple CRM platforms and leveraged directly by marketing professionals,” said Harris. “I’m excited to be working with an innovator in the marketing automation industry and alongside a panel of executives with such immense marketing backgrounds. Customers are requiring solutions to reach their goals while not being burdened with complex, highly technical solutions. Sugar Market is built and backed by people with strong marketing backgrounds so they understand the unique challenges of marketers and are delivering solutions that enable their success.”
In addition to his sales roles at VMware AirWatch, Harris has a background in building marketing programs for technology companies that highlight unique value within a specified market segment. He graduated from Southern Methodist University with a B.A. in Public Relations and also in History.
“Gavin has a reputation for driving growth and revenue to B2B technology companies,” said Carol O’Kelley, CEO of Sugar Market. “His extensive experience in sales and business development brings a wealth of leadership to Sugar Market that will significantly help drive our programs and scale our business to the next level.”
About Sugar Market
Sugar Market offers a complete and easy-to-use marketing automation solution that enables marketing teams to deliver effective programs. The company’s platform includes all the features marketers need to create, manage, and analyze marketing tactics and campaigns — including email & nurture marketing, lead scoring & management, website tracking & analytics, landing pages & forms, social media management, and marketing dashboards. To learn more about Sugar Market, visit www.Salesfusion.com.