ATLANTA, GA–(Marketwired – Mar 5, 2015) – Salesfusion has named Carol O’Kelley as its new chief executive officer. O’Kelley’s background in marketing, software and growing companies from startup phases into multi hundred million dollar global businesses positions her well to lead Sugar Market’s aggressive growth strategy.
Salesfusion’s investors responded to O’Kelley’s appointment by extending $5 million in additional funding to the company. The investment allows Sugar Market to accelerate product innovation and development of the client services organization to support its growing customer base.
“Having a CEO with Carol’s marketing credentials aligns with the board’s vision of creating a marketing technology company built around the needs of the marketer,” says Alan Taetle, General Partner at Noro-Moseley, the lead investor in Sugar Market.
The marketing technology industry has undergone massive growth the past several years. Chiefmartech expects the segment to grow at 12.4% compound annual growth rate the next three years, from $20 billion this year to $32 billion by 2018.
Sugar Market has doubled in size year over year for five consecutive years. The company has offices in the US and UK, and a staff of nearly 100 worldwide. Sugar Market expects to double its sales again this year, attributing growth to its industry-deepest integrations to leading CRM systems, focus on sales and marketing alignment, and ongoing customer success management.
“Sugar Market ranks as a leader among marketing automation systems for mid-size companies,” said marketing technology analyst, David Raab. “It offers exceptional range and depth of functionality, supported by a CRM-style data model that allows more flexibility than many other systems. It also has pre-built integration with Microsoft Dynamics CRM, Infor CRM, Sage, SugarCRM in addition to Salesforce.com, letting it serve companies that use many CRM systems. Pricing is reasonable as well.” Sugar Market has repeatedly earned high scores in Raab’s VEST report, which evaluates all major B2B marketing automation solutions across 200 data points.
“I’m very excited to be working with an innovator in the marketing automation space. By putting marketing expertise at the center of our own company, we’re demonstrating to clients that we understand and are uniquely capable of supporting their businesses,” says O’Kelley. “The market opportunity is immense and I’m looking forward to applying my background in marketing, software and innovation to helping the next generation of marketers increase the effectiveness of their programs.”
O’Kelley joins Sugar Market with more than 20 years of technology and marketing experience. Previously, O’Kelley was Executive Vice President and Chief Marketing Officer of RedPrairie, now operated as JDA. She led global strategy and marketing during a time of rapid growth for the company. Before RedPrairie, O’Kelley was Vice President and Chief of Staff of Oracle‘s global business unit for retail, which acquired and successfully integrated numerous leading retail technology companies, including Retek, ProfitLogic, 360 Commerce, and Advanced Visual Technologies. Prior to that, O’Kelley was Director of Corporate and Americas Marketing at Manhattan Associates, the world’s leading provider of supply chain management solutions.
O’Kelley graduated from Washington and Lee University with a B.A. in English. She currently serves on the university’s advisory board for the Connolly Center for Entrepreneurship.
About Sugar Market
Salesfusion’s mission is to help marketers attract new opportunities, convert them into customers and nurture them into lifetime relationships. Sugar Market stands out among cloud-based marketing automation vendors for its superior lead nurture and engagement marketing capabilities. Sugar Market provides an out-of-the-box unparalleled integration between its Marketing Automation Platform and Microsoft Dynamics CRM, Infor CRM, Sugar, Salesforce, and Sage. For more information visit www.salesfusion.com or on Twitter @salesfusion.