Cataract Steel benefits by automating marketing processes and partnering with Salesfusion experts to deliver campaigns

ATLANTA, GA– January 31, 2017 – Salesfusion, the provider of a no-fail approach to marketing automation, has improved brand recognition and automated key marketing functions for Cataract Steel, a worldwide leader in the design and manufacturing of heat transfer equipment.

Looking for a better way to get in front of, and market to new, viable prospects, Cataract Steel conducted an extensive search for the right marketing automation partner. Without an official marketing team in place to drive their strategy, Cataract Steel selected Salesfusion based not only on the tool’s ability to streamline their sales and marketing efforts, but on its Managed Service offering that gives the vendor the reigns to operate the marketing automation system for them.

“The managed services offering was the ‘aha’ moment that essentially sealed the deal for us,” said Scott Costanzo, CEO of Cataract Steel. “I immediately realized the potential for quick ROI. If we could get in front of one viable prospect and drive one opportunity, then we’ve essentially paid for the solution.”

Upon implementation, Cataract Steel worked with Salesfusion’s marketing automation consultants to create a marketing campaign announcing a new product line. Within a few weeks of launching the campaign, Cataract Steel was able to easily track engagement in one central location, and immediately create five new opportunities worth $1M.

“Before Salesfusion, our marketing efforts were slim, relying on word of mouth, a network of independent sales reps and spreadsheets scattered across the board,” recalled Costanzo. “Now that all of our data is in one location, our sales reps are empowered to create a defined cadence for their leads. And the managed services offering requires minimal effort on our part to run quality marketing campaigns that hold our sales reps accountable for each qualified lead.”

“While manufacturers have led the way with automation in the plant, they’ve lagged in the adoption of marketing automation. As much as manufacturers would like to take advantage of marketing technology, they simply haven’t had the in-house expertise to tackle these tools,” said Carol O’Kelley, CEO of Salesfusion. “With the advent of software-with-a-service, team bandwidth is no longer an obstacle for manufacturers, like Cataract Steel, who want to grow their business through sophisticated marketing tactics. Our managed services program gives manufacturers the tools — including the team and expertise — required to automate their marketing efforts, measure the results, deliver success.”

Cataract Steel’s full case study on how marketing automation and managed services helped them open up doors and drive new opportunities, along with an article that explains how manufacturers are benefiting from marketing automation can be found at

About Salesfusion

Salesfusion makes enterprise-grade marketing automation accessible to everyone with a no-fail approach. Recognizing that marketing success depends not just on technology but also on expertise, processes and people, Salesfusion provides clients a team of marketing experts in addition to its complete and easy-to-use marketing automation platform. The company’s solution includes all the features marketers need to create, manage and analyze marketing tactics and campaigns— including email & nurture marketing, lead scoring & management, website tracking & analytics, landing pages & forms, social media management, CRM integration and marketing dashboards. To learn more about Salesfusion’s commitment to ensuring success during every stage of growth at an affordable price point, visit