Lead-to-Revenue Management Platform Vendors, Q1 2014 for Small Marketing Teams


Sugar Market, previously Salesfusion, earned the top recognition of a “Leader” for L2RM solutions for the small marketing team market by being one of the vendors optimized to provide “a robust, but simple, set of capabilities at a low-entry price point,” according to the Forrester Wave™ report. Sugar Market is also rated as a “Strong Performer” for large enterprises, among those with “strong capabilities for managing the later stages of the lead to revenue funnel.” The company is one of just nine vendors included in the evaluation. As a member of that group, Sugar Market satisfies the research firm’s inclusion criteria of “multifunctional L2RM platforms” covering customer engagement management, multi-channel campaign design, lead capture and management, integration with CRM solutions, alerting and analytics and more.


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Leader in the Forrester Wave™