Atlanta, Georgia – November 21, 2014 Salesfusion, the SMB-focused marketing automation solutions company, announces a monthly email deliverability monitoring and analysis service. Many SMB marketing departments struggle with email deliverability in marketing campaigns.  In fact, even for permissioned email from legitimate senders, 1 in 6 commercial email messages sent worldwide never reaches the subscriber’s inbox, according to a 2014 report by Return Path. Emails may get caught by spam filters, or a sender may get blacklisted altogether.

To help clients improve their email deliverability rates, Salesfusion customers can now sign up for a monthly email deliverability monitoring service that provides campaign-specific metrics, including: overall deliverability rates, best-delivered campaigns, most-engaged campaigns, reputation score, spam filter analysis check, bounce and blacklisting analysis and more.  Beyond the statistics, Salesfusion will provide a detailed monthly analysis of results and best practices to help marketers fine-tune campaigns and troubleshoot any possible issues. The email deliverability monitoring and analysis service starts at $400 per month and is available now.

In related news, Salesfusion has been accepted into the Email Sender & Provider Coalition (ESPC), a cooperative group of industry leaders working on solutions to spam and deliverability concerns through a combination of legislative advocacy, technological development, and industry standards. Salesfusion completed a rigorous application process confirming the company’s adherence to professional email marketing practices including the requirement for informed consent when sending commercial email. The ESPC holds as members other leading marketing and technology companies including Experian, Adobe, Oracle and Epsilon. Salesfusion is also an active member of the DMA’s Email Experience Council (EEC), an educational and networking organization.

 

About Salesfusion Salesfusion’s mission is to help marketers attract new opportunities, convert them into customers and nurture them into lifetime relationships. Salesfusion stands out among cloud-based marketing automation vendors for its ability to provide relevant, contextual information to sales through delivering a superior lead nurturing and engagement marketing automation platform to marketers. Salesfusion provides an out-of-the-box unparalleled integration between its Marketing Automation Platform and Microsoft Dynamics CRM, Infor, SugarCRM, Salesforce, and Sage.

For more information visit www.salesfusion.com. Twitter: @Salesfusion