ATLANTA, GA– Apr 16, 2015 – Salesfusion, a leading marketing automation provider, has been named by Gartner as a 2015 Cool Vendor in the April 13, 2015 report titled, “Cool Vendors in Tech Go-to-Market, 2015.” Gartner designates the “Cool Vendor” distinction annually to companies that are breaking new ground in their industry with innovative solutions. The report recognizes providers for their ability to complement CRM and help sales and marketing practitioners improve effectiveness and productivity.
“We believe being named a Cool Vendor by Gartner validates our approach of making the promise of marketing automation accessible to all marketers. While traditional solutions were built to optimize marketing activities, they do very little to optimize the buyer journey throughout the sales funnel,” said Carol O’Kelley, CEO of Sugar Market. “Our platform provides complete visibility and integrates marketing and sales processes to deliver a more efficient sales cycle and higher ROI.”
Sugar Market is being adopted by companies who want to align sales and marketing to drive more qualified leads, improve conversion rates and increase revenue with a unified sales funnel. By streamlining processes and facilitating a feedback loop between sales and marketing, Sugar Market is uniquely positioned to ensure lead acquisition efforts aren’t wasted due to funnel leakage during the handoff between sales and marketing.
About Sugar Market
Salesfusion’s mission is to help marketers attract new opportunities, convert them into customers and nurture them into lifetime relationships. Sugar Market stands out among cloud-based marketing automation vendors for its superior lead nurture and engagement marketing capabilities. Sugar Market provides an out-of-the-box unparalleled integration between its Marketing Automation Platform and Microsoft Dynamics CRM, Infor CRM, Sugar, Salesforce, and Sage. For more information visit www.salesfusion.com or on Twitter @salesfusion.
Disclaimer: Gartner does not endorse any vendor, product or service depicted in our research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.