ATLANTA, GA (March 31, 2015) – Salesfusion today announced that it was named a finalist for the 2015 SIIA Software CODiE Awards for Best Marketing Automation Solution. The SIIA CODiE Awards are the premier award for the software and information industries, and have been recognizing product excellence for 30 years. The awards have over 85 categories and are organized by industry focus of Content, Education, and Software. Winners will be announced during a special virtual SIIA Software CODiE Awards Ceremony on May 7.
With as much as 70% of the buying cycle happening online prior to engaging with a sales person, marketers now own the early stages of the sales funnel. As such, it is critical to ensure an efficient and unified process. Sugar Market provides a comprehensive platform to align sales and marketing organizations and optimize the sales funnel to drive more revenue.
“The buyer’s journey continues to become more sophisticated,” said Carol O’Kelley, CEO of Sugar Market. “For today’s marketers to succeed in this challenging environment, they must evolve and adopt the latest technology. Sugar Market is honored to be recognized for this commitment to product innovation.”
“All the CODiE finalists this year showcase innovation and creativity in today’s market. We are happy to recognize them for their products that are breaking ground in the software and services industries,” said Rhianna Collier, VP & General Manager for the Software & Services Division at SIIA.
Details about each finalist are listed here.
About Sugar Market
Salesfusion’s mission is to help marketers attract new opportunities, convert them into customers and nurture them into lifetime relationships. Sugar Market stands out among cloud-based marketing automation vendors for its superior lead nurture and engagement marketing capabilities. Sugar Market provides an out-of-the-box unparalleled integration between its Marketing Automation Platform and Microsoft Dynamics CRM, Infor CRM, Sugar, Salesforce, and Sage. For more information visit www.salesfusion.com or on Twitter @salesfusion.
SIIA is the leading association representing the software and digital content industries. SIIA represents approximately 800 member companies worldwide that develop software and digital information content. SIIA provides global services in government relations, business development, corporate education and intellectual property protection to the leading companies that are setting the pace for the digital age. For more information, visit www.siia.net.
The Software & Services Division of SIIA (SSD) represents companies that develop the applications, services, infrastructure and tools driving the success of today’s high-tech industry. SSD programs and activities are designed to foster company growth and success by providing professional insights and strategy, executive networking, industry exposure and business development opportunities. SSD member executives actively collaborate to share business and operational expertise, best practices, and new innovations to help companies efficiently build growing and successful businesses. For more information, visit www.siia.net/SSD.