ATLANTA, GA (April 9, 2015) – Salesfusion has named Malinda Wilkinson as its Chief Marketing Officer and Matt Barman as its Executive Vice President, Client Services. The appointments represent Salesfusion’s continued focus on growth acceleration following its appointment of a new CEO and successful round of funding.
Wilkinson most recently served as Vice President, Global Marketing at Aptean, an enterprise software provider. In her role, Wilkinson oversaw a global marketing team and was responsible for all aspects of marketing. She helped develop and implement best practices around demand generation and corporate communications. Previous to that, she served as VP, Global Marketing at Innovolt where she led the company’s re-branding initiative.
“I see tremendous opportunity in both Salesfusion and the marketing automation space. Buyer control is increasingly shifting to online research while C-level executives are seeking to solve the disconnect that exists between marketing and sales. Salesfusion is uniquely positioned to overcome both of these challenges through our comprehensive marketing automation solution and our unparalleled CRM integrations. My background will further the marketing-centric culture and I am thrilled to be part of an innovative company empowering marketers to drive more qualified leads, convert those leads more efficiently and demonstrate increased ROI,” said Wilkinson.
Previously, Barman served as Client Director at Perficient, a publicly traded professional services firm and cloud software vendor. He was primarily responsible for providing leadership and strategic direction for all aspects of the company’s client relationships. Prior to Perficient, Barman was a Senior Vice President at Northridge Systems, another technology consultancy, starting as its fifth employee in 2003 and helping it grow to more than one hundred employees prior to Northridge’s acquisition by Perficient. With nearly 20 years of experience in the technology industry, Barman has spent his career focusing on the delivery of professional services and running call center and help desk support operations.
“Salesfusion has a strong track record of enabling customer success and I am excited to build on that foundation,” says Barman. “Setting ourselves apart in the market with our ongoing consultative approach, we partner with our customers to ensure they are best equipped to meet the challenges in this fast-paced marketing technology environment.”
“Malinda has a reputation for driving revenue for B-to-B technology companies. Salesfusion will leverage this background, both to drive our own programs, and also to enhance the marketing expertise we offer our customers,” said Carol O’Kelley, CEO of Salesfusion. “With extensive experience in building world-class service teams, Matt has a deep appreciation for the client support models and strategies needed in each stage of a company’s growth. These additions bring a wealth of leadership to help us scale our business to the next level.”
Salesfusion’s mission is to help marketers attract new opportunities, convert them into customers and nurture them into lifetime relationships. Salesfusion stands out among cloud-based marketing automation vendors for its superior lead nurture and engagement marketing capabilities. Salesfusion provides an out-of-the-box unparalleled integration between its Marketing Automation Platform and Microsoft Dynamics CRM, Infor CRM, Sugar, Salesforce, and Sage. For more information visit www.salesfusion.com or on Twitter @salesfusion. Original Source: Market Wired