ATLANTA, GA– Apr 30, 2015Salesfusion, a leading marketing automation solution provider, announced today that it won “Best in Class” for “Best Seamless Integration” at SugarCon 2015 in the App Throwdown competition. The award highlights Salesfusion’s native integration with SugarCRM and the value it delivers to sales and marketing professionals.

“Every year we see increased excitement and competition for the App Throwdown awards,” said Clint Oram, founder and Chief Technology Officer for SugarCRM. “For us, this is a great occasion to spotlight the innovation and skill of our partners, who have created a broad range of world-class solutions that extend and enhance the Sugar platform. Our hearty congratulations to Salesfusion for playing a leading role enabling Sugar users to build extraordinary customer relationships.”

Salesfusion created a video demonstration which was selected from among scores in its category to win a “Best in Class” designation in the App Throwdown. Salesfusion was selected because of its unique position in the market as a platform that optimizes marketing functions and helps align marketing and sales around a unified funnel. Its native integration with SugarCRM provides both teams with complete visibility into pipeline progression and lead data. Sales is able to quickly determine which leads are engaging with marketing’s digital content and those most likely ready to buy. It helps prioritize sales outreach, enhances lead management efficiency and drives higher lead conversions. It also offers the ability for both teams to add and remove leads from specific campaigns inside their respective systems.

“We’re honored to be recognized for the quality of our integration with SugarCRM,” said Carol O’Kelley, CEO of Salesfusion. “It reinforces why we’re unique among all other full-suite marketing automation providers. Gone are the days where marketing and sales operate independently and without insight into each other’s efforts. Today, both teams can work together to improve efficiency in the buying cycle and drive more revenue.”

 

About Salesfusion

Salesfusion’s mission is to help marketers attract new opportunities, convert them into customers and nurture them into lifetime relationships. Salesfusion stands out among cloud-based marketing automation vendors for its superior lead nurture and engagement marketing capabilities. Salesfusion provides an out-of-the-box unparalleled integration between its Marketing Automation Platform and Microsoft Dynamics CRM, Infor CRM, Sugar, Salesforce, and Sage. For more information visit www.salesfusion.com or on Twitter @salesfusion.

About SugarCRM

SugarCRM enables businesses to create extraordinary customer relationships with the most innovative and affordable customer relationship management (CRM) solution on the market. By placing the individual at the center of its solution, SugarCRM is putting the “i” in CRM and empowering people at all levels of an organization to better understand and engage with customers. Based in Silicon Valley, SugarCRM is backed by Goldman Sachs, Draper Fisher Jurvetson, NEA and Walden International. More than 1.5M individuals in over 120 countries rely on SugarCRM. To learn more visit SugarCRM or follow @SugarCRM.