Sugar Market was selected because of its unique position in the market as a platform that optimizes marketing functions and helps align marketing and sales around a unified funnel. Its native integration with SugarCRM provides both teams with complete visibility into pipeline progression and lead data. Sales is able to quickly determine which leads are engaging with marketing’s digital content and those most likely ready to buy. It helps prioritize sales outreach, enhances lead management efficiency and drives higher lead conversions. It also offers the ability for both teams to add and remove leads from specific campaigns inside their respective systems.