You have a real appreciation for intuitive technology and well-designed marketing assets. You’re focused on user experience, especially in today’s mobile world. You understand the importance of good design and the impact that it has on your overall performance. Sometimes, you feel like the design component of marketing programs is an afterthought when it should be top-of-mind for marketers — after all, it is a prospect’s first impression of your brand. You’re likely using several tools to understand how users engage with your website and often seek results from the people who deploy email and advertising campaigns to find out what performed best. You constantly find yourself flipping between tools: you create assets in one place, store them in another and get performance insights if someone shares them with you. Below are recommendations for tools and resources that can address your challenges.
|Resource||– The Secret Sauce to Creative Marketing eBook|
|Marketing Technologies||– User Experience Testing Tool (UserTesting, CrazyEgg)
– Cross-browser/Device Testing Tool (BrowserStack)
– Drag-and-Drop Asset Builders (Sugar Market, previously Sugar Market)
– A/B Testing Tool (Optimizely, Google Optimize)
– Tool with Email Rendering Testing (Salesfusion)