Lead Generation Software For Today’s
Sales and Marketing Teams

Lead Generation For The Automated World

Sales teams that leverage marketing automation and inside sales methodologies are becoming more and more efficient. This is leading to higher per-salesperson numbers and better conversion rates. But unless you have a smart software that makes the salesperson better at follow up, outreach, scoring and pitching, no amount of automation is going to produce the results you’re looking for.

That’s why our software was built with the sales team in mind. Our easy-to-use workflow builder allows for the most granular customization of the outreach and follow-up process.
Lead Generation Software
Likewise, our full-funnel attribution analytics allow you to see exactly how and why a given customer found your site and what they’ve done since that discovery. This will give your sales team the narrative they’ll need to have a warm conversation with the prospect as opposed to a cold call.

And finally, our dashboards and reporting features ensure that you learn what works, what doesn’t work, and enables you to optimize your sales process based on real data from your sales team.

See results from the recent B2B Lead Generation Survey

Blending Your Sales And Marketing Initiatives

The days when the marketing team could toss a lead over the fence and hope for the best are over. Today’s marketer wants to know where their leads are going and how they’re being handled by the sales team. This allows them to craft their marketing campaigns to provide the sales team with the most sales-ready opportunities.

But constant meetings and communication on the matter can be difficult. That’s why our lead scoring and CRM integrations allow marketers to leverage the full power of our class-leading lead generation software. By creating smart lead scoring models, marketers can adequately convey the readiness of a lead to the sales team, and through reporting, the sales team can relay back the quality of that lead.

Align your sales and marketing teams by integrating CRM and MAPLead Generation Software Provider

Empowering Your Sales Team

Cold calling and email blasting are both on their way out. The truth is, your prospects are craving personalization. They want consistency and engagement with your company. By deploying Sugar Market, previously Salesfusion,, you can effectively give your sales team the information they need to have an educated conversation with any prospect they receive.

Likewise, by using our attribution technology, your sales team will be able to ask a prospect how they enjoyed the blog post, webinar, eBook, or whatever piece of content brought them to the company. Similarly, by seeing the steps the customer took, your sales team can also identify the pain points that are most pressing to the potential customer. If they downloaded content on a particular pain point or value proposition, then your sales team can lead with that in the conversation.

Check out these quick tips to align sales and marketing

Frequently Asked Questions

Does Sugar Market allow for dynamic lead scoring?

Yes, Sugar Market allows for dynamic lead scoring. Sugar Market users can build as many custom scoring profiles as needed within the platform. Each profile can contain rules for any of the behaviors tracked by platform (email, web activity, form fills, events). Behavioral scoring can be specific to single web pages, emails,events, etc., as well as general activity across different digital and non-digital channels. In addition to these behaviors, Sugar Market users can also use any field on a lead, contact, or individual record inside CRM for scoring purposes.

Does Sugar Market track leads after the initial sales contact?

Yes, Sugar Market tracks leads from lead creation through the full buyer’s journey, helping to track lead-to-revenue management.

Does Sugar Market integrate with third-party CRMs?

Yes, Sugar Market integrates with Salesforce, Microsoft Dynamics, Infor CRM, Sage, SugarCRM, Netsuite, Bullhorn, and Force.com.

Does Sugar Market integrate with ad platforms?

Sugar Market for Ads allows users to create, measure and optimize campaigns within their marketing automation platform.
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