Gartner reports that up to 70% of sales leads are not properly leveraged or are completely ignored, wasting marketing program dollars and valuable sales opportunities. Proper sales and marketing alignment is crucial in addressing this problem, beginning with tight integration between MAP and CRM. Salesfusion integrates natively with SugarCRM to consolidate data and provide a full prospect-to-customer view.
SugarCRM, the company that helps organizations deliver exceptional customer experiences, has acquired Salesfusion.
SugarCRM is a customer experience management leader enabling businesses to create profitable customer relationships by delivering highly relevant, personalized experiences throughout the customer journey. SugarCRM empowers companies to strengthen existing customer relationships, create new ones through actionable insights and intelligent automation and better understand the customer every stage of the journey.