Gartner reports that up to 70% of sales leads are not properly leveraged or are completely ignored, thus wasting marketing program dollars. Proper sales and marketing alignment are crucial in addressing this problem, and that alignment begins by integrating technologies. Salesfusion marketing automation platform integrates natively with Sage CRM to house all of your data in one spot and equips both teams with meaningful metrics.
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With sales and marketing alignment being so crucial to success, MAP and CRM integration is no longer a nice bonus – it’s a necessity. At Salesfusion, we understand this and have prioritized integration capabilities in our technology development.