The single most important criteria for sales and marketing success is the alignment of the two teams – companies can drive 5-36% growth simply through alignment. Bring sales and marketing together by integrating your Salesforce.com CRM data with Sugar Market, previously Salesfusion, marketing automation, without using any third-party tools.
When you combine a marketing automation platform with customer relationship management software, you’re doing more than just combining two systems. You’re creating a supercharged sales and marketing tool for both teams to use across the board.
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Integration capabilities create a two-way sync with Sugar Market and Salesforce.com, ensuring that the data your sales and marketing teams are working with is up-to-date.
With sales and marketing alignment being such a major key to success, unifying your MAP and CRM tools is no longer a nice bonus – it’s a necessity. Alignment between the teams starts with aligning technology platforms. This means choosing a MAP that will seamlessly communicate with your CRM from day one is an absolute must. See how simple our powerful integration is below!