Facilitate Sales and Marketing alignment by choosing a marketing automation platform that has an integration with your existing CRM. Salesfusion integrates with more CRMs than any other marketing automation platform: Salesforce, Microsoft Dynamics, Infor, Sage, SugarCRM, NetSuite and Bullhorn. It’s crucial to choose a MAP provider that will be able to maximize the data in your CRM so that you can execute.
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The old way of marketing is very linear – Marketing generates leads and they are pushed to Sales. Salesfusion integrates with the top CRMs to give Sales one-click access to all relevant lead information and the ability to route leads back to marketing if they aren’t ready to convert. Sales also has visibility into all of the visitor activity tracked through the Salesfusion platform. Form entries, page visits, ad clicks, emails opened – there’s a lot of engagement data generated from marketing efforts. Make sure your data is put to good use and readily available through the integration that includes automatic syncing with your CRM.