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Resources

Learn more about marketing automation and best practices by checking out our library of blogs, ebooks, webinars and more. Looking for information about a specific topic? Sort by topic or asset type to find what is most relevant to you.

Blog Posts

Blog
Post

01/29/16

How to create an engaging webinar that stands out from the crowd   Webinars can be a powerful vehicle for engaging with and educating

Blog
Post

01/27/16

  Multi-channel marketing is now a must. Which channels you use and how you use them can make all the difference. Take a minute

Blog
Post

01/21/16

  In early December, the EU agreed upon new regulations for the General Data Protection Regulation (GDPR). The new Regulations will create a uniform

ebooks

Three Solutions You Can’t Live Without

With all the demands facing modern marketers, sorting through the 1900 marketing solutions available shouldn’t be one of them. The prospect of doing that is intimidating to even the most informed among us. So how do you evaluate your options to determine which marketing technologies you really need? Check out this ebook that outlines the 3 marketing technologies you can’t live without. What's covered: The State of Marketing Technology The Marketing Technology You Really Need If You’re Feeling Ambitious: Next Steps After the Core Three Complete the form to the right. Then click the cover image to download your copy.

Six Strategies to Masterful Marketing

Understanding the big picture of reaching your target buyer — and leveraging systems and procedures to navigate to them — is the difference between a good marketer and a great marketer. But even the best route can be littered with land mines that can derail the most creative plans. Fill out the form for tips to help you avoid these hazards, including: Cleaning up your database to reduce costs; Making a smooth handoff to the sales team; and Avoiding lead leakage during the selling process. Complete the form to the right. Then click the cover image to download your copy.

Marketing Automation Simplified

Your complete guide to what it is and how to leverage it for success. If you’re a B2B marketer, you’re likely expected to drive more qualified leads to sales, help sales close those leads more efficiently and prove your impact on ROI – all with your existing human resources. You can’t accomplish this working in disparate systems or using manual processes. You must find a way to scale your efforts so you can drive growth. Marketing automation offers you this ability. You can improve efficiency in your marketing processes and scale your efforts to drive higher ROI. This guide will walk you through the basics of marketing automation, how it works and how you can leverage it to achieve your goals. Complete the form to the right. Then click the cover image to download the guide.

webinars

B2B Email Marketing Best Practices

This deep-dive webinar will explain what every B2B marketer needs to know about executing successful email marketing programs. The email game has changed dramatically and if you’re not adapting to new buyer cycles and leveraging modern messaging techniques, your email messages will fall on deaf ears. What's covered: The current state of b2b email marketing How to implement next generation nurture programs Behavioral-based targeting versus location-based Developing the right content to drive response and conversion How to integrate sales into your email marketing programs View the webinar by clicking on the image to the left. About the Presenter: Kevin Miller, VP Solution Strategy, Salesfusion Kevin Miller is a 23-year veteran of the marketing services and marketing technology industries. Kevin has been a thought leader in the B2B marketing automation space since its inception, and an influential leader at Salesfusion.

The Insightful Marketer: Marketing ROI with SiriusDecisions

With 50% of B2B marketing executives finding it difficult to attribute marketing activity directly to revenue results as a means of justifying budget, it’s becoming increasingly important to be able to show your marketing successes. View this webinar to get the low down on building a campaign framework and measuring your marketing success. Covered in the webinar: Measurement and reporting principles Building a campaign dashboard and framework Organizing campaign measurements Developing the right content to drive response and conversion How to integrate sales into your email marketing programs View the webinar by clicking on the image to the left. About the Presenter: Carrie Rediker, Research Director, SiriusDecisions Carrie Rediker is a strategic professional with 20 years of experience in marketing and sales, spanning a range of industries from global b-to-b technology organizations to b-to-c companies. Her experience includes most aspects of marketing, including communications, advertising, digital marketing, content strategy, managing global budget allocations and implementing industry best practices to maximize revenue. Prior to joining SiriusDecisions, Carrie was director of marketing at Rackspace, a global managed cloud-hosting company, as well holding positions at AMD, Saks Fifth Avenue, Re/MAX, and Tivoli Systems.

The Insightful Marketer: Tips for using Social Media in B2B Marketing

With over 2.2 billion active users, social media offers a considerable opportunity to increase brand awareness and generate leads. The need for B2B companies to be on social is increasing exponentially as more people research products for their business like they do in their personal lives. Join this webinar to get insight into how B2B companies drive revenue through social. Covered in the webinar: Increase lead conversion via social Track social interactions to revenue Build brand awareness and loyalty View the webinar by clicking on the image to the left. About the Presenter: Daniel Kushner, Founder and CEO, Oktopost Daniel Kushner is a marketing expert and social media guru. As the former VP of Marketing at innovative high-tech company Nolio, Daniel doubled sales growth year over year. Daniel has been in the field for more than a decade and has successfully led the online marketing departments of various global organizations.

infographics

Marketing Automation – Where It’s Been & Where It’s Going

The adoption and results of marketing automation continues to increase year-over-year. This infographic highlights past, current and future trends of marketing automation. Click the image to the left to download your copy.

Inbound Marketing: How Today’s Marketer Can be Successful

Today's consumers are savvy. They do much of their own product research online, educating themselves on every version of your solution in the marketplace. This is why it's so important to surface your resources in the right places and give prospects a reason to engage with you. Inbound marketing helps you use content to reach new prospects, create awareness of your solution/company and draw them into your funnel so you can nurture them from prospects to paying customers over time. This infographic delivers data and insights to get you thinking about how to enhance your inbound marketing efforts. Click on the image to the left to download your copy.

The Secrets to Email Marketing Unveiled

This infographic offers a snapshot of helpful email marketing tips and trends, including: Attitudes toward email marketing Subject lines to avoid Top metrics tracked by marketers and their industry averages The role of mobile email in your marketing mix Click the image to the left to download your copy.

video

Nurture Marketing Overview

Nurture marketing is a popular term these days but can be difficult to grasp if you’ve never used marketing automation. Imagine creating a decision tree of actions from any marketing activity. (ie: email send, event, website pageview or even CRM data.) Click on the thumbnail image to the left to view a short overview video.

Simplify the Building of Emails

Creating effective emails is vital to building your brand as each send leaves a lasting impression on prospects. However, creating a well-designed email can be challenging and require specialized skills such as HTML coding. And with 63% of Americans and 41% of Europeans closing and deleting emails not optimized for mobile, it is more important than ever to ensure responsive design. What if you could: Eliminate the need for HTML with a drag and drop email builder Access built-in email best practices to guide your campaign creation Ensure mobile compatibility with Responsive email design Leverage A/B and multivariante email testing Conduct advanced email deliverability diagnostics Check out this short video to see how you can.

Intro to Marketing Automation

Marketing Automation allows users to streamline the creation, management and analysis of campaigns and leads in one place. Automating and tracking previously manual processes for email, website interactions, events and other activities such as nurture campaigns, it prioritizes and efficiently manages leads as they move through the customer lifecycle. It helps marketers do more, in less time, with better results. Check out this 2 minute video to get an introduction to Marketing Automation and understand if your company could benefit from it. Click on the thumbnail image to the left to view a short overview video.

worksheets

5 Reasons Marketing Automation Fails

Are you getting what you want out of your marketing automation platform? Marketing automation is designed to bridge the gap between marketing and sales but it’s not as simple as installing the technology and watching the magic happen. There are a lot of things to consider with a marketing automation project, like: It’s important to include IT & sales in the decision How this technology will help achieve your goals How accessible is support or service after the sale Educate your teams and continue educating them Consider your future needs Take a few minutes to check out our newest worksheet about the top five reasons why marketing automation fails and how you can fix it.

Sales & Marketing Alignment Points

No matter your industry, every company needs to integrate its marketing and sales departments to drive long-term growth and success. Each stage in the buying process requires marketing and sales alignment – even stages that are entirely marketing-focused or entirely sales-focused. Here is our list of seven alignment points your company needs in order to be successful. Click on the thumbnail image to download a copy of this cheat sheet.

Sales Feedback Worksheet

Are you getting serious about aligning your sales and marketing teams? Standardizing a communication process between the teams is a major step in the right direction. What are the questions marketing should be asking sales every quarter and what actions should be taken in response to those questions? This two-tabbed worksheet will help you get valuable information from your sales team to guide your marketing strategy. The first tab should be completed by the sales team at your organization and the second tab offers tips to guide marketers through taking action on the feedback. Complete the form to the right. Then click the thumbnail image to download a copy.

brochures

Salesfusion with Oktopost

Social media is a must in today’s world of marketing. B2B marketers need to utilize social to build brand awareness, generate leads and measure the business value of their efforts. Integrating a social media tool is essential to achieving these goals. Click on the image to the left to download our Oktopost integration guide.

Email Marketing Solution Spotlight

Salesfusion offers an advanced email solution. The drag-and-drop builder, email deliverability and optimization capabilities, lead scoring, dynamic lists, nurture designer and other key features provide both simple and advanced email marketing functionality. Click on the image to the left to download our Salesfusion Email Marketing brochure.

Event Marketing Solution Spotlight

Get more out of your events with Salesfusion’s event manager. The solution offers all key event marketing and management functions, as well as advanced management capabilities unique to the platform. Click on the image to the left to download our Salesfusion Event Marketing brochure.

whitepapers

Demand Gen Report: Automation and Predictive Analytics Fuel B2B Lead Scoring Success

Demand Gen Report, a lead publication for B2B marketing professionals, recently released a special report on strategies for improving lead scoring. Within the report, Demand Gen outlines the benefits of predictive analytics and 3 helpful tips to jumpstart your lead scoring process. Read about: How predictive tools provide deeper insight into buying intent The need for an ongoing and proactive approach Case studies from successful B2B marketers Tips to jumpstart lead scoring initiatives Salesfusion invites you to learn more about the trends and by filling out the form to the right.

SiriusView: Marketing Automation Platforms 2015

SiriusDecisions, a lead sales and marketing analyst firm, recently released the 2015 SiriusView for Marketing Automation Platforms. Within the report, SiriusDecisions outlines the major upcoming trends in the marketing automation space and stack ranks the leading marketing automation providers. Read about: Expansion of usability and analytics Differentiators of each marketing automation platform Sophistication of lead scoring Market and acquisition overview Salesfusion invites you to learn about the trends and opportunities shaping the MAP sphere by filling out the form to the right.

Lead Generation Report by Demand Metric

Almost every organization has a lead generation process, but excellence in lead generation is a much different story. This study, produced by Demand Metric, offers a marketer's perspective on lead generation, what works, what doesn't work, and how to knock it out of the park. What's covered: How well various lead generation processes are working Which techniques are proving most effective Budget allocation to lead generation initiatives How marketers anticipate changes in their lead generation investment Complete the form to the right. Then click the cover image to download a copy of the report.

case studies

BaseKit

BaseKit extends marketing resources and sales alignment with Salesfusion. Without a marketing automation platform in place, BaseKit had difficulty aligning sales and marketing, measuring marketing performance and accurately facilitating engagement with partners and prospects. With a small marketing team, BaseKit needed more than an email marketing tool, they needed a team of expert marketers to support its automation efforts. After researching a variety of platforms, BaseKit selected Salesfusion because of its reputation for superior customer service. After a 24 hour implementation, BaseKit's marketing and sales teams began seeing immediate results. Read the full story by clicking on the case study cover image to the left.

Next Connex

Next Connex credits marketing automation with helping land large deal. Next Connex was experiencing growing pains from rapid employee expansion and the launch of a new data center. Its challenge was to significantly increase qualified lead flow proportionately to the growing sales force. Additionally, Next Connex was not using website analytics and visitor tracking. Previously active territories were becoming stale, including its database of direct clients, network and IT managers, and prospects. Next Connex found Salesfusion through their business relationship with Profunnel – a UK-based online marketing solutions company and Salesfusion partner. Through Profunnel’s training and Salesfusion implementation, Next Connex began tracking individuals on its website, analyzing their activity and dropping them into nurture campaigns as information was brought in through lead capture forms – dramatically increasing revenue, including a deal for £500,000. Read the complete story by clicking on the case study to the left.

Strongwell

In search of a more efficient and measurable marketing outreach method, Strongwell turned toward marketing automation to amplify its inbound marketing efforts and integrate with its CRM, Microsoft Dynamics. Strongwell received recommendations for Salesfusion and was impressed by its capabilities and convenient price point. Salesfusion’s real-time web and email tracking has transformed Strongwell’s marketing operations. By integrating all content capture points with Microsoft Dynamics CRM, Salesfusion provides the data needed to accurately qualify leads. The result for Strongwell: a better means of marketing and a healthier bottom line. Read the full story by clicking on the case study cover image to the left.