As Vice President of Marketing, Jennifer oversees all aspects of marketing including branding, messaging, lead generation, events and operations. She is passionate about Demand Generation and helping Marketers impact their business through the use of Analytics and Marketing Automation.
Jennifer has over a decade of experience as a Digital Marketing leader. She started her career at Lanier Worldwide, now operating as Ricoh Business Solutions, and was responsible for driving rapid adoption of the first customer-facing transactional web platform. She then joined Sage where she built email and SEM programs to support customer retention and acquisition, improved the ecommerce experience as a sales channel and mitigated digital impact during a brand transformation. Most recently, Jennifer was the Senior Director of Global Demand Generation at PGi, a global provider of collaboration software. Jennifer attended Georgia State University and has a Bachelor of Fine Arts Degree in Visual Communications.