Marketing Automation Blog by Salesfusion

Read more about our CRM Integration to help automate your marketing efforts

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    Why your email performance stinks

    Your subject line is catchy. Your email body looks great and reads even better. Your landing page is maximized for conversion. Yet your ROI and performance metrics are still a dismal failure. Sound familiar? If your email marketing performance is poor, it might be time to take a good, long look at your sender reputation. […]

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    The Secret to Marketing Automation Success

    Marketing automation offers a myriad of tools to make marketing easier and improve its effectiveness, but it also offers significant value to sales as well. It can greatly improve the efficiency of the sales cycle and drive more leads if it’s implemented correctly. The secret to successful marketing automation implementation is involving sales in the […]

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    Salesfusion wins “Best Seamless SugarCRM Integration”

    ATLANTA, GA– Apr 30, 2015 – Salesfusion, a leading marketing automation solution provider, announced today that it won “Best in Class” for “Best Seamless Integration” at SugarCon 2015 in the App Throwdown competition. The award highlights Salesfusion’s native integration with SugarCRM and the value it delivers to sales and marketing professionals. “Every year we see […]

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    Industry Insights Interview : Brent Leary

    Brent Leary is a CRM industry analyst, advisor, author, speaker and award-winning blogger. He is co-founder and Partner of CRM Essentials LLC, an Atlanta-based CRM advisory firm covering tools and strategies for improving business relationships. Leary writes regularly for industry outlets, including CRM Magazine, Inc.com, and America Express OPEN, and serves on the advisory board […]

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    Salesfusion Named one of Atlanta Business Chronicle’s Top 100 Pacesetters

    ATLANTA, GA– Apr 23, 2015 – Salesfusion, a leading marketing automation provider, announced it was named one of the fastest growing businesses in Atlanta during the 2015 Atlanta Business Chronicle’s Pacesetter Awards. The awards program recognizes Atlanta’s top 100 fastest growing private companies. Salesfusion’s platform helps align sales and marketing around shared workflows to drive […]

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    Direct Mail: Dead or Alive?

    Poorly executed direct mail campaigns are dead. So dead, in fact, that all we’re left with are the haunted memories of direct mail campaigns gone bad. Collectively, as marketers, we’ve steered away from direct mail because for the last several years we’ve been distracted by a shiny new channel known as digital marketing. It could […]

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    Salesfusion Named a 2015 Cool Vendor by Gartner

    ATLANTA, GA– Apr 16, 2015 – Salesfusion, a leading marketing automation provider, has been named by Gartner as a 2015 Cool Vendor in the April 13, 2015 report titled, “Cool Vendors in Tech Go-to-Market, 2015.” Gartner designates the “Cool Vendor” distinction annually to companies that are breaking new ground in their industry with innovative solutions. […]

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    Salesfusion Announces Two Additions to the Executive Team

    ATLANTA, GA (April 9, 2015) – Salesfusion has named Malinda Wilkinson as its Chief Marketing Officer and Matt Barman as its Executive Vice President, Client Services. The appointments represent Salesfusion’s continued focus on growth acceleration following its appointment of a new CEO and successful round of funding. Wilkinson most recently served as Vice President, Global […]