Tuesday, March 16, 2010
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Explore SalesFUSION's Demand Generation Platform with its rich feature set.  SalesFUSION provides one of the most comprehensive eMarketing platforms on the market today.

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SalesFUSION 360 Solution Summary

 

 

From Clicks to Clients - It's Everything Today's Marketing Pros Need to Succeed

 

SalesFUSION 360 is an enabling technology for smart marketers.  We are a platform-based eMarketing application that delivers a full complement of core competency technologies to assist marketers in identifying, capturing and processing leads.  Furthermore, SalesFUSION is unique in that it is the only marketing automation solution that is built, from the ground up, on a true CRM Database.  What this means to marketers is that we make it simple and affordable to integrate all of your marketing and demand generation efforts into your CRM.  This is critical for B2B marketers in that it facilitates lead management and ROI Tracking on campaigns.

Today, B2B Marketers enjoy a wealth of technologies that are designed to help them generate leads in a cost effective manner. SalesFUSION can generate leads through a variety of channels and view campaign response activity in almost real-time.  One of the main issues that persists, however, is the disconnected nature of these solutions in relation to sales and CRM.  Marketing still suffers from poor connectivity to sales and vice versa.  Compounding this problem is the fact that many marketers are piecing together solutions from multiple, discrete technologies. 

The Persistent Problem...

You have acquired an email blasting tool, you have PPC ads running, you use Google Analytics, you use a landing page generator and perhaps a web activity tracking solution.  None of these technologies are integrated into a single marketing database, let alone, integrated into the CRM/Sales process.  It's no wonder many marketers are frustrated that they lack the ability to track ROI, track lead conversion, execute nurture campaigns....etc.

The Solution...

SalesFUSION has taken the myriad of disparate technologies and put them into a non-technical, integrated platform.  Our customers enjoy a rich set of functionality, deep integration to CRM and the ability to track which campaigns are producing the best leads and increase in the pipeline.

The Benefits to You....

When you choose SalesFUSION 360 as your marketing platform, you can be sure you are getting all of the available technology on the market that B2B pros need in a single application.  While many marketing and demand generation platforms cost thousands of dollars per month, our customers enjoy an aggressive and game-changing pricing model that can get you started with SalesFUSION for as little as $350 per month.  We keep our costs in-line because our pricing is based on the size of your database.  You can start out small and grow with the application.  This makes it easier to acquire the technology, doesn't detract from your marketing budget for programs and makes for a very simple and fast ROI. 

Getting Started with SalesFUSION...

We make it easy to become a customer of SalesFUSION.  There are no set up fees or long-term binding agreements.  We allow every customer to try the solution for 30-days before they make a subscription payment.  All customers are assigned a dedicated client service manager who has real-world B2B campaign experience.  This is an agency support model that ensures our clients maximize the value of their solution because they are supported by marketing professionals, not tech support people.  When you sign up with SalesFUSION, you will be tracking visitors on your website the next day and will have been trained and executing campaigns within 1 week.  

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B2Best Practice Minimize

Subject Swap Emails

When sending Drip Email Campaigns with SalesFUSION, our best practice users employ "Subject Swap" emails.  These are merely copies of the main email just sent with a new subject line on a different day/time to all prior email recipients who took no action. 

Sound simple enough?  In most email blasting solutions you would need to wait for the email to execute and mature for a few days and then run a new list/segment of those who did not open the email, create a new email, apply the segment and re-send.  In SalesFUSION, you can set up multiple subject swap emails in advance....and in minutes.

Subject Swap emails elicit an average 3% lift in open rates.

Learn more B2Best practices lo our resource center

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