Introducing SocialFUSION

SalesFUSION provides a number of tools that facilitate B2B social media marketing.  As social media continues to expand, SalesFUSION will keep pace with the new technologies and strategies.  Today, we help our customers by offering a means of creating social site-specific links (tracking URLs) back to the homepage or edialogs with detailed tracking and reporting capabilities.  Employees can post links and pages. Companies can leverage the Blog Creator tool from SalesFUSION to build, publish and analyze their blog within the marketing application.

What are the key features of SocialFUSION?

Blog Creator & Tracker - SalesFUSION offers a powerful platform for creating great blog sites that contain detailed analytics and tracking code through to the website so you can see in real time the impact your blog is having on your lead generation efforts.

Social Mail - SalesFUSION includes standard sharing commands for Facebook, LinkedIN and Twitter.  You can affix a sharing icon in all outbound emails and inbound landing pages.  Recipients can then, with the click of a button share the asset in their own LinkedIN, Twitter and Facebook accounts.  A linkage is created so that SalesFUSION will track inbound traffic to the site/asset from the recipient's social site.

Social Pages - A variation of Landing Pages/eDialogs, SalesFUSION creates coded and trackable Social Pages for tracking inbound traffic from all social media sites.  The encoded pages give you a real-time view into inbound leads generated from postings in social media sites.

Analytics - Detailed Web Analytics and the Web Forensics code allow companies to code and track their inbound traffic so they can understand the impact social media posting is having on their inbound lead traffic. 

Social Media Campaigning - With SalesFUSION, you can create long-term social media campaigns and track all inbound traffic from multiple sites in a single dashboard.  Leads generated from social media may then be tracked through the sales cycle in CRM to gauge the true financial impact your social media efforts are having.

Using White Papers in Social Media

Social media outlets are not the place to post overt advertisements.  They are typically collaborative environments where experts in their respective fields share views, strategies, etc.  As such, the B2B marketer must cautiously approach promotion of their company's products & services in these forums.  SalesFUSION recommends promoting your company's expertise and point of view in your market using high-value assets such as white papers. 

Social media postings in groups (LinkedIN) should offer value and not directly promote/advertise.  White papers, as with any asset on SalesFUSION's platform, are encoded with tracking URL's to show you who is downloading your materials from where.  You will get detailed analytics that will analyze how different postings in different social sites drive traffic to your company.  Don't force a click to fill out a form to get a white paper.  That will turn many people off.

Using landing pages as a method for capturing a social media lead should also be approached with caution.  Promoting an event that necessitates registration such as a webinar is understood, but again, use forms to capture lead information cautiously.  Don't force it, provide a link to get the asset without a form and make the form optional.

NOTE - We recently tested postings in LinkedIN groups to download a white paper using a forced landing page and a non-forced landing page.  The non-forced landing page had a CTR that was +20% higher than the forced landing page.