Introducing SocialFUSION
SalesFUSION provides a number of tools that facilitate B2B social media marketing. As social media continues to expand, SalesFUSION will keep pace with the new technologies and strategies. Today, we help our customers by offering a means of creating social site-specific links (tracking URLs) back to the homepage or edialogs with detailed tracking and reporting capabilities. Employees can post links and pages. Companies can leverage the Blog Creator tool from SalesFUSION to build, publish and analyze their blog within the marketing application.
What are the key features of SocialFUSION?
Blog Creator & Tracker - SalesFUSION offers a powerful platform for creating great blog sites that contain detailed analytics and tracking code through to the website so you can see in real time the impact your blog is having on your lead generation efforts.
Social Mail - SalesFUSION includes standard sharing commands for Facebook, LinkedIN and Twitter. You can affix a sharing icon in all outbound emails and inbound landing pages. Recipients can then, with the click of a button share the asset in their own LinkedIN, Twitter and Facebook accounts. A linkage is created so that SalesFUSION will track inbound traffic to the site/asset from the recipient's social site.
Social Pages - A variation of Landing Pages/eDialogs, SalesFUSION creates coded and trackable Social Pages for tracking inbound traffic from all social media sites. The encoded pages give you a real-time view into inbound leads generated from postings in social media sites.
Analytics - Detailed Web Analytics and the Web Forensics code allow companies to code and track their inbound traffic so they can understand the impact social media posting is having on their inbound lead traffic.
Social Media Campaigning - With SalesFUSION, you can create long-term social media campaigns and track all inbound traffic from multiple sites in a single dashboard. Leads generated from social media may then be tracked through the sales cycle in CRM to gauge the true financial impact your social media efforts are having.
