Making Sense of Pay-Per-Click Spend

PPC is enjoying explosive growth as a new B2B marketing channel.  The main PPC Networks have made it very easy to create and manage targeted PPC campaigns online.  However, the pitfalls of poorly run PPC campaigns are many, and often severe.  All too often marketers jump into PPC campaigns, particularly Google AdWords, without the proper planning and forethought.

SalesFUSION recognized a need in the market and we developed a very simple, yet powerful interface within our MultiChannel Marketing solution that assists marketers engaged in any form of PPC marketing.  The main connection is with Google AdWords.  The solution takes the guesswork out of how and where to spend your hard-earned budget.  Here are some key features of the AdWords/PPC Tracker:

• Auto discovers your Campaigns & Ad Groups and imports them into MultiChannel Marketing Module.
• Reports on leads generated by Lead Scoring metrics (leads by ad group by interest group).
• Tracks PPC leads through the entire sales cycle through closure.
• Shows exactly how much revenue is generated by Ad Group.
• Nurtures captured leads from PPC campaigns with Drip/Trigger emails.

 Screenshot of the main Google AdWords integration screen in the MultiChannel Marketing Module