Saturday, February 04, 2012
Feature Set
PPC Tracking

 

 

PPC Campaign Adapter

The AdWords campaign adapter within our MultiChannel Marketing Module is an industry exclusive and unique tracking tool that connects the marketing database (SalesFUSION) with your AdWords account through an API.  The solution auto-discovers your ad group information including real-time metrics such as impressions, CTR and daily spend.  It then compares this data with Lead Scoring information and lead/opportunity data in your CRM system.

This is the truest form of closed loop marketing and unlike so many claims that fail to deliver, SalesFUSION's AdWords adapter really does track your PPC from lead capture to sales closure.

 

Get the AdWords Adapter Data Sheet

 In the SalesFUSION B2B marketing resource center

 

 
Multichannel Marketing

 

SalesFUSION 360 manages all possible marketing mediums and multi-channel campaigns in a simple interface!

As the number of marketing channels grow, many professionals are overwhelmed with the inability to manage campaigns that contain multiple steps and media elements.  It can be difficult to track a PPC campaign in and of itself, but throw in print, social, email and radio...and you can quickly become lost in a sea of unstructured data.

SalesFUSION 360's newest addition to the marketer's toolbox is the MultiChannel Marketing Module.  This simple yet powerful solution enables a marketer to create a campaign that has print, email, online, PPC, social and mass media and track all response and ROI through to the CRM system in one simple interface.  Included in the MultiChannel product is our industry-exclusive Google AdWords API that automatically discovers your ad groups and calculates your AdWord spending ROI relative to the sales opportunities in your CRM system.

Whatever your marketing mix, SalesFUSION 360 makes it easy to track and manage all of your campaign activity.  The ROI calculator and reporting features in MultiChannel Marketing module gives the user the power to show the financial results of campaigns and sub-campaign activity automatically.  As the leads generated from campaigns result in converted leads, a host of reports are available that shows the financial impact of your marketing efforts. 

 

Main Interface for SalesFUSION 360 - MultiChannel Marketing Manager

Track parent campaigns with multiple sub-activities.


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