Lead Analyzer from SalesFUSION is your personal traffic cop for managing the flow of leads and suspects from Marketing to Sales.  This powerful and flexible lead scoring and routing solution will help your company implement a lead to sale revenue model as shown in the image to the right, which depicts a lead to sales opportunity report from SalesFUSION.  Integrating marketing to CRM is no small task and represents a fundamental culture change in many companies.  SalesFUSION's technology can help you ensure that the processes marketing and sales maps out are properly represented in your core marketing and sales platforms.

Implementing lead scoring and lead routing can be a daunting task for companies who have not leveraged this emerging technology in the past.  A big reason lead scoring can be difficult is a lack of pre-defined processes.  SalesFUSION helps you overcome this by enabling easy to configure and natural-language workflow to score captured leads and then route them to the appropriate "next step".

SalesFUSION Breaks lead scoring down into managable components based on three simples steps; "capture", "grade" and "route". 

Capture means that SalesFUSION will gather ALL of the data from marketing interactions, both implicit and explicit, and this data will feed information into your lead scoring models.  The lead scoring models are then set up to group leads into categories (hot, warm, cold).  This grouping of leads results in a grade.  Once a grade is established for a lead, a relevant action is taken. These actions typically involve routing the lead to the appropriate resource.  this can be sending the lead to sales for follow up or auto-enrolling the lead into a pre-set nurture marketing campaign.

Lead scoring was developed for companies to alleviate long-standing technology, culture and process issues that exist between marketing and sales.  Today, the act of grading a lead is only the first step. Once a lead is graded, SalesFUSION facilitates taking logical actions against a lead based on their grade.  A simple drop-down menu gives the user simple choices for routing leads to sales or enrolling leads into continuting nurture marketing campaigns.