Saturday, July 31, 2010
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White Paper - Maximizing PPC Conversion in B2B

 Optimize your landing pages with these useful tips.

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Landing Pages, Registration Forms and Surveys

SalesFUSION's eDialog Solution

Landing Pages are the 30-second commercial of the digital age. They are virtually indispensible with regards to PPC/Adwords. Landing pages are often the first and most important interaction leads will have with your company. SalesFUSION 360 provides the ability to create high-quality Landing Pages for all those online marketing initiatives you undertake (Email marketing, AdWords, Banner Ads, etc.), making it easier to test the various tactics you may employ to increase your conversion rates.

For those organizations that don’t deploy Landing Pages specific to their initiatives, SalesFUSION 360 can still track your visitor's progress through your existing published pages.

For organizations that want to create a registration page or a short survey page, SalesFUSION 360 provides the capability of integrating your visitor’s response directly into your predefined programs for monitoring and nurturing your effective communications with each visitor.

Landing pages from SalesFUSION are tightly integrated into nurture marketing process. Known as "eDialogs", our landing pages allow for logic that integrates next-page logic into the campaign flow.

SalesFUSION deploys templates that make creation and reuse of landing pages simple and efficient for non-technical users. No HTML skill sets are required to create great landing pages that boost conversion.

Landing pages from SalesFUSION Clients

With a predetermined objective, the eDialog harvests leads and opt-ins in a balanced give-and-take format. Its unobtrusive, symbiotic nature makes it one of the most effective eMarketing tools on the market — effectively profiling, qualifying and activating online sales leads. In the form of an assessment, our eDialog scores the participants based on their responses, leaving them engaged in the topic and educated about your product with relevant targeted messaging and offers.

See the Dell eDialog in Action

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Registration Forms

Have you ever experienced the frustration of your marketing team wanting to host a webinar, but they have to get IT involved. With the SalesFusion eRegistration module, a Sales or Marketing member can have an on-line registration site up and going within minutes. Unlike other registration sites, the registration dialog is integrated with the email system so that you can track uncompleted registrations.

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Landing Pages (Google Adwords)
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Product Selector

We are all consumers, but choosing just the right product isn’t easy. The choices are endless and often complicated. Whether you run a B2B or a B2C business, the eSelector allows you to market your products or services, help your customers with the purchasing decision and while you’re at it, make a soft sell. It's a well-balanced, discreet solution that leaves participants feeling respected and informed. The possibilities are endless on how you message and showcase your brand or your product — we can customize everything to fit your corporate identity and collateral. The outcome is satisfied customers and increased sales.

See the McAfee eSelector in Action

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Surveys

Ever heard of a successful market survey? Survey participants are hard to come by and who can blame them? They get nothing in return. Our eSurvey is different — it provides balance and yields results for the participants. Concise, well-written and positioned just right, participation is often enticed with a giveaway, an offer or a prize — but even without the carrot, our participants are convinced that their input will make a difference. If you are serious about gathering market data, it's always a good idea to consider what you're willing to give in return. We will do the rest, like obsess over your survey's success, monitoring it hourly and making subtle changes on the fly if need be.

See EMC's Survey in Action

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