Saturday, February 04, 2012
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White Paper - Maximizing PPC Conversion in B2B

 Optimize your landing pages with these useful tips.

Learn the meaning of the B2B Pay-Per-Click Success Mantra.

 

Start a conversation with your prospects with SalesFUSION's powerful eDialog product

SalesFUSION's eDialog solution is one of the industry's most powerful and flexible online lead capture tools.  Dialogs can be deployed as standalone landing pages, optimized for PPC or used as embedded web to lead forms on your site, connected to CRM.  In addition to lead capture, SalesFUSION's flexible eDialog product enables social media publishing, Press Release distribution, surveys, forms, microsites and product configuration. 

Functional uses of SalesFUSION's eDialog

SalesFUSION eDialogs are limited in use only by your imagination.  Optimized for online services such as LinkedIn, Facebook, Twitter, Google AdWords, they will help your marketing team dramatically expand the reach and capabilities of your lead and demand generation efforts.

Because eDialogs use the same WYSIWYG editor as the email tool your team will quickly learn to create great landing pages in no time! 

  • Landing pages - optimized for Pay-Per-Click
  • Web to lead forms - embedded or stand-alone
  • Customer service surveys
  • Social Media Publishing
  • Webinar Registration forms
  • Product Configurators
  • Microsites
  • Progressive Profiling
  • Press Release Distribution
  • And much, much more...

   

Landing pages from SalesFUSION Clients

With a predetermined objective, the eDialog harvests leads and opt-ins in a balanced give-and-take format. Its unobtrusive, symbiotic nature makes it one of the most effective eMarketing tools on the market — effectively profiling, qualifying and activating online sales leads. In the form of an assessment, our eDialog scores the participants based on their responses, leaving them engaged in the topic and educated about your product with relevant targeted messaging and offers.

See the Dell eDialog in Action

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Registration Forms

Have you ever experienced the frustration of your marketing team wanting to host a webinar, but they have to get IT involved. With the SalesFusion eRegistration module, a Sales or Marketing member can have an on-line registration site up and going within minutes. Unlike other registration sites, the registration dialog is integrated with the email system so that you can track uncompleted registrations.

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Landing Pages (Google Adwords)
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Product Selector

We are all consumers, but choosing just the right product isn’t easy. The choices are endless and often complicated. Whether you run a B2B or a B2C business, the eSelector allows you to market your products or services, help your customers with the purchasing decision and while you’re at it, make a soft sell. It's a well-balanced, discreet solution that leaves participants feeling respected and informed. The possibilities are endless on how you message and showcase your brand or your product — we can customize everything to fit your corporate identity and collateral. The outcome is satisfied customers and increased sales.

See the McAfee eSelector in Action

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Surveys

Ever heard of a successful market survey? Survey participants are hard to come by and who can blame them? They get nothing in return. Our eSurvey is different — it provides balance and yields results for the participants. Concise, well-written and positioned just right, participation is often enticed with a giveaway, an offer or a prize — but even without the carrot, our participants are convinced that their input will make a difference. If you are serious about gathering market data, it's always a good idea to consider what you're willing to give in return. We will do the rest, like obsess over your survey's success, monitoring it hourly and making subtle changes on the fly if need be.

See EMC's Survey in Action

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