Email Marketing 2.0

Email marketing has matured from a stand alone "blasting" solution to a truly integrated communication medium.  Many companies have been using stand alone email blasting solutions for some time and are beginning to realize that the value of email marketing is dramatically improved when used in a "Nurture Marketing" fashion.

Email as a standalone solution is not viable. Successful marketers know that email integrated into a marketing system like SalesFUSION allows for much greater flexibility and impact in your lead generation efforts. For example, with SalesFUSION, you can set up pre-determined email campaigns based on lead score triggers. For example, we could preset that "when a lead achieves a score of +50, enroll them in a monthly trigger email for our most recent white paper."  This level of "Set It and Forget It" automation allows you to execute campaigns more efficiently and with less time, resources and cost.

SalesFUSION 360 maintains the highest standards of the Anti-Spam Act. We are completely compliant with all of the standards, including format and distribution list testing as well as Safe Unsubscribe management.

Campaigns are the cornerstone of SalesFUSION. SalesFUSION offers a wizard driven approach to campaign creation and management and incorporates a step-by-step methodology to enable easy and straightforward campaign creation.

Users can create their own template library for re-use of templates, use our existing library of over 1,000 templates, or import from a design program. SalesFusion allows for text and HTML formats, free form content creation and image libraries. It incorporates a What-you-see-is-what-you-get (WYSIWYG) design tool that can be used by non-technical marketing personnel as well as provides full HTML capabilities for programmers.

SalesFUSION 360 takes care of the encoding to track the user, as well as enabling automatic generation of unsubscribe so that companies comply to the CAN-SPAM act.

The segmentation builder helps users pull contact records out by demographics, keywords, or spatial requirements. Users can then send campaigns based on the segmentation of their database.

With SalesFUSION, you have powerful tools to mix and match segmented data:

After a campaign has been sent out, customers have complete access to the statistics of that campaign without having to create a report.. This includes the number of recipients, opens, clicks, and unsubscribes for each campaign.

Spam Assassin is a mail filter used to identify spam. It is an intelligent email filter that uses a diverse range of tests to identify unsolicited bulk email, more commonly known as Spam. These tests are applied to email headers and email content to classify email using advanced statistical methods.

SalesFUSION allows you to test each mail against a Spam Assassin Filter.