Advanced email marketing for everyday users

Email marketing has matured from a stand-alone "blasting" solution to a truly integrated communication medium.  Many companies have been using stand alone-email blasting solutions for some time and are beginning to realize that the value of email marketing is dramatically improved when used in a "Nurture Marketing" fashion.

SalesFUSION has built a powerful yet easy to use solution for b2b marketers that puts the power of nurture marketing in their hands in a manner that allows even the novice marketer to be successful.  SalesFUSION supports a variety of email marketing requirements from the most basic bulk email to the most advanced nurture marketing campaigns.  Our pricing structure allows for companies large and small to take advantage of the same enterprise-level feature set that has historically been reserved for only the largest companies.

Core features of SalesFUSION's b2b email marketing platform

• Bulk/Mass email integrated to leading CRM systems like Salesforce.com and Microsoft Dynamics
• Drip-based marketing programs - multi-step email campaigns
• Trigger-based marketing programs - allow for automated email campaigns based on lead behavior
• Dynamic email marketing - automatically render content based on segments
• 750+ email templates to choose from
• Split A/B testing
• Email Scheduling and Campaign Calendar
• Auto-generated text version
• Integration with Spam Assassin
• Social Sharing widgets & forward to friend
• Simple HTML WYSIWYG editor
• White List management
• Email throttling and email calendar
• Microsoft Outlook integration & sales-based emails
• Single IP Assignment available
• Reports and tracking beyond the email open
• Bounce management
• Advanced list management

The evolution of email from bulk email/blasting tonurture marketing has dramatically increased the value and applicability of email marketing.  SalesFUSION gives the end-user a powerful and flexible set of nurture-style email tools within the platform.  These include trigger-based and drip-based emails and conditional emails linked to dynamic segments.  What this means is you have the ability to fully automate highly personalized communications that go to the right lead at the right time for the right reason. 

Advanced Send-To Builder	Drip Workflow	Analytics

What's most important is that you don't need to be a graphics designer or have agency-level experience to master the nuances of advanced email marketing.  SalesFUSION offers hands-on training and live assistance during your initial QuickStart period to ensure you are maximizing the use of these tools.

Over 700 templates to choose from.  SalesFUSION makes designing agency-quality emails a snap with our template manager.  We've created 300+ custom templates and licensed Template Zone within the email design tool.  Preview and tag templates for use across email campaigns and landing pages/forms.  A robust yet easy to use WYSIWG editor allows you to customize the templates we've built to suit your style/needs.  Our templates have specifically been optimized to render clean in Microsoft Outlook.

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What good is a nice looking email if it's sitting in a SPAM folder?  SalesFUSION offers a variety of enhanced email deliverability options to help ensure your well-crafted emails make it to the intended recipients.  We leverage the leading tools on the market for white listing, SPAM testing and bounce management.  We also go through a process with your IT team during setup to assign the proper SPF ID so that emails coming from you look like they're coming from you.  Your campaign recipients will never see a "Sent by SalesFUSION" tag on the email.  With today's arsenal of appliance-level SPAM filters, many low-cost email providers may save you money up front, but your emails will languish in junk folders and never reach the intended recipient, costing you more money in the long run.  If you're investing in email marketing, it's worth it to invest in a solution that offers world-class deliverability. 

Integrate marketing automation to your CRM System

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