You've invested time, resources and dollars in a CRM solution. You've trained and re-trained sales personnel to "follow the program." You've hired expensive consulting companies to show you the CRM way! But what good is an expensive CRM solution if the process of filling it with leads to be worked by sales is then broken?
Unfortunately that is the case in the vast majority of companies using CRM's today. CRM's are focused on the customer and on managing the sales cycle. What CRM's are not focused on is lead acquisition. This is why so many companies are supplementing their CRM investment with what is called "Demand Generation Software." Demand Generation Software solutions, like SalesFUSION 360, help companies streamline one of the single most important processes in a B2B company - capturing and managing leads.
The CRM Accelerator from SalesFUSION is a web-services base connector for Salesforce.com, Microsoft Dynamics, Sugar CRM and Saleslogix. The integration is based on advanced marketing to sales workflow and provides for simple connectivity between SalesFUSION and leading CRM systems. The accelerator is a fully-supported, mature solution that makes the process of creating a lead to sales revenue model easy to set up and a snap to manage.
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CRM Accelerator from SalesFUSION is a Web Services API that connects marketing to sales. SalesFUSION offers pre-packaged Accelerators for Salesforce.com and Microsoft Dynamics CRM 4.0 and CRM 2011, Sugar CRM and Saleslogix/Sage Software. What we DO NOT offer is the high cost of middleware.
SalesFUSION's marketing to sales integration includes a rich set of features designed to improve the performance of your crm and increase the conversions and flow of quality leads through CRM. Regardless of which system you integrate with, SalesFUSION offers a consistent set of tools an and processes to ensure your project is a success.
Key Features of Marketing2CRM
- Fast Setup - SalesFUSION connects to your CRM in minutes
- Admin tools - you manage the flow of data to CRM through a graphical admin tool
- Intgegrate with all levels in CRM - lead, contact, account, opportunity, task, marketing
- Real-time push of marketing information to CRM
- Data pulled back from CRM for reporting and nurture marketing
- View/Send email from lead & contact records in CRM
- View all web activity of leads, contacts and accounts in CRM
- View all form completions of leads/contacts
- View LeadLifecycle
- Marketing Dashboard contained within lead/contact records (iFrame)
- Populates data in db fields and makes inforation visibile in in-line iFrame views
- ROI analysis of campaigns to opportunities
- Lead routing and task assignment
- Secure SSL connection to CRM
- SalesFUSION housed in SAS70 Type II data center