You've invested time, resources and dollars in a CRM solution.  You've trained and re-trained sales personnel to "follow the program."  You've hired expensive consulting companies to show you the CRM way!  But what good is an expensive CRM solution if the process of filling it with leads to be worked by sales is then broken?

Unfortunately that is the case in the vast majority of companies using CRM's today.  CRM's are focused on the customer and on managing the sales cycle.  What CRM's are not focused on is lead acquisition.  This is why so many companies are supplementing their CRM investment with what is called "Demand Generation Software."   Demand Generation Software solutions, like SalesFUSION 360, help companies streamline one of the single most important processes in a B2B company - capturing and managing leads.   

Ask yourself this question - How healthy is a company with little or no visibility into its lead pipeline? The answer, not very healthy at all.  A B2B company's life blood is its leads.   And solutions like SalesFUSION have become the arteries.  When the artery stops working, the blood stops flowing and very quickly the leads come to a halt.

CRM Accelerator from SalesFUSION is a Web Services API that connects marketing to sales.  SalesFUSION offers pre-packaged Accelerators for Salesforce.com and Microsoft Dynamics CRM 4.0.  We offer a configurable CRM Accelerator for other CRM Solutions such as Siebel 7, Sugar CRM and Sage CRM. What we DO NOT offer is the high cost of middleware.

 CRM Accelerator Workflow