SalesFUSION 360 offers it's clients who are users of Salesforce.com the CRM Accelerator. CRM Systems have long provided extensive value and functionality for companies to manage customer-facing processes such as sales, service and support. Marketing, however, has changed so rapidly and added so much new technology over the last 5 years, that CRM systems cannot keep pace. As such, platform-based eMarketing applications such as SalesFUSION have come to market to add additional value, features and functionality to your CRM. SalesFUSION 360, a provider of platform-based eMarketing since 2003 offers a new approach to CRM integration.
The CRM Accelerator is web service that enables bi-directional integration of critical marketing data and marketing processes between the marketing and sales systems of record. What makes SalesFUSION unique from other marketing automation solutions is that it is the ONLY marketing application that is built on a CRM database.
What are the key processes enabled by the CRM Accelerator?
- Campaign integration - All campaign and campaign response activity is tracked to the lead, contact and account records in Salesforce.com
- Email integration - rich html emails may be launched in SalesFUSION and tracked in Salesforce.com. Sales can launch micro-campaigns in Salesforce.com using SalesFUSION's email marketing solution, providing for more control of content.
- Create segments in SalesFUSON using both CRM and Marketing data
- View marketing analytics and marketing dashboards in Salesforce.com
- View website visitor activity to the lead and account record in Salesforce.com
- Track ROI of campaigns - SalesFUSION will pull opportunity data into it's campaign tracking tool and auto-calculate campaign ROI based on forecast & closed revenue information from the Salesforce opportunities
Because of this, it is easier for SalesFUSION to integrate with CRM apps in a more efficient, cost effective manner. SalesFUSION also integrates marketing with sales at a deeper level. The tables in the SalesFUSION database match up equally with the tables in your CRM database. This is a critical differentiator because it enables Sales FUSION to auto-discover your CRM data at the lead, contact, account and opportunity levels. Because of our unique CRM-backend, our clietns realize t he following benefits...
- Integrate at a deeper level - data is exchanged between the marketing and sales system of record at the Lead, Contact, Account, Activity and Opportunity Levels.
- A Mirrored Database Approach - the CRM Accelerator is faciliated by SSL between Salesfore and SalesFUSION. Data is auto-discovered and passed from Sales
- No consulting or integration fees - SalesFUSION includes all aspects of its integration at no cost to our customers. If you make changes to field names/values in Salesforce, the information is "Auto-Discovered" in SalesFUSION. If you create custom-fields in Salesforce.com, there is no cost or programing required to make this information available in SalesFUSION.
- Intelligent Lead Routing - with the CRM Accelerator you can set rules that trigger follow up calls to leads who are interacting with you on the website, responding to campaigns or requestiing information. A robust lead scoring solution in SalesFUSION enables you to properly manage the flow of leads from marketing to sales and eliminates the concern that leads are being "dropped".
CRM Accelerator Screenshots
All web activity, email response activity and campaign activity is accessible right in the lead/contact record
You can configure virtually any type of dashboard report in SalesFUSION and push the report direclty into Salesforce.com
