Go beyond simple email blasting with SalesFUSION 360's integrated demand generation.

Many companies want to integrate marketing into their CRM.  For many, the simple process of integrating email marketing into thier Microsoft Dynamics CRM can be difficult.  SalesFUSION makes it easy for Dynamics CRM Online and Premise users to integrate all of their b2b marketing efforts into CRM.  The integration built by SalesFUSION is known as CRM Accelerator. 

CRM Accelerator is available for both premise-based and Online versions of Dynamics version 4.0.  Companies can take advantage of the host of marketing features and best-practice workflow and directly integrate email marketing, web analytics, lead scoring, pay-per-click and other online/offline marketing channels.  Historically, the Microsoft CRM market has been underserved by SaaS marketing solutions but SalesFUSION has recognized the importance of providing enhanced demand generation for the Microsoft CRM community. 

Because of SalesFUSION's unique internal CRM Accelerator, we can push/pull data at many levels between SalesFUSION360 and Dynamics CRM.  While many companies provide for simple email integration, SalesFUSION opens the entire suite of eMarketing to the Microsoft CRM user.

What are the key processes enabled by the CRM Accelerator?

• Campaign integration - All campaign and campaign response activity is tracked to the lead, contact and account records in Dynamics CRM.
  

• Email integration - Rich html emails may be launched in SalesFUSION and tracked in Dynamics CRM.  Beyond simple email blasting,SalesFUSION also enables more robust drip marketing and trigger marketing with its email platform giving Dynamics users more flexibility in creating long-term conversational marketing campaigns.  Anyone can integrate simple email blasts into Dynamics....SalesFUSION goes much further beyond this to offer true Nurture Marketing.

• View marketing analytics and marketing dashboards in Dynamics CRM.

• View website visitor activity to the lead and account record in Dynamics CRM.

• Track ROI of campaigns - SalesFUSION will pull opportunity data into it's campaign tracking tool and auto-calculate campaign ROI based on forecast & closed revenue information from the Dynamics CRM opportunities

Because SalesFUSION is the ONLY marketing automation solution built on top of a CRM Database, we can integrate marketing with sales at a deeper level.  The tables in the SalesFUSION database match up equally with the tables in your CRM database.  This is a critical differentiator because it enables SalesFUSION to auto-discover your CRM data at the lead, contact, account and opportunity levels.  Because of our unique CRM-backend, our clients realize the following benefits...

• Integrate at a deeper level - data is exchanged between the marketing and sales system of record at the Lead, Contact, Account, Activity and Opportunity Levels.

• A Mirrored Database Approach - the CRM Accelerator is facilitated by a web service API between dynamics and SalesFUSION.  Data is auto-discovered and passed from Sales.

• No consulting or integration fees - SalesFUSION includes all aspects of its integration at no cost to our customers.  If you make changes to field names/values in Salesforce, the information is "Auto-Discovered" in SalesFUSION.  If you create custom-fields in Dynamics CRM, there is no cost or programming required to make this information available in SalesFUSION.

• Intelligent Lead Routing - with the CRM Accelerator you can set rules that trigger follow up calls to leads who are interacting with you on the website, responding to campaigns or requesting information. A robust lead scoring solution in SalesFUSION enables you to properly manage the flow of leads from marketing to sales and eliminates the concern that leads are being "dropped."